Ambient & Experiential / Transit · Excellence in Brand Experience / Launch · Use of Events / Stunts · Shortlisted Cannes Lions & Spikes Asia · 2023
In 2022, Netflix was releasing Seoul Vibe. Its tagline: Drive Back to 1988.
To promote the film, we launched the Seoul Vibe Gas Station—a gas station that drove prices back to 1988.
People fuelled up and took snaps to share on Instagram as the whole station was redone to include areas with K-pop memorabilia from the film.
